{"title":"Content","description":"\u003cbody\u003e\n\n\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n\n\u003ctitle\u003eZero Percentile | Premium Oversized Streetwear, Made in India\u003c\/title\u003e\n\u003cmeta name=\"description\" content=\"Zero Percentile is a premium Indian streetwear label — heavyweight 300–360 GSM oversized tees, French terry sweats, and hand-pulled screen prints designed in-house.\"\u003e\n\u003clink rel=\"canonical\" href=\"https:\/\/zeropercentile.co.in\/\"\u003e\n\u003cmeta name=\"robots\" content=\"index, follow\"\u003e\n\n\u003c!-- Open Graph --\u003e\n\u003cmeta property=\"og:type\" content=\"website\"\u003e\n\u003cmeta property=\"og:site_name\" content=\"Zero Percentile\"\u003e\n\u003cmeta property=\"og:title\" content=\"Zero Percentile | Premium Oversized Streetwear, Made in India\"\u003e\n\u003cmeta property=\"og:description\" content=\"Heavyweight 300–360 GSM oversized tees, French terry sweats, and hand-pulled screen prints. Designed in-house, built to outlast the trend cycle.\"\u003e\n\u003cmeta property=\"og:url\" content=\"https:\/\/zeropercentile.co.in\/\"\u003e\n\u003cmeta property=\"og:image\" content=\"https:\/\/zeropercentile.co.in\/cdn\/shop\/files\/zero-percentile-og-image.jpg\"\u003e\n\u003cmeta property=\"og:locale\" content=\"en_IN\"\u003e\n\n\u003c!-- Twitter --\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\"\u003e\n\u003cmeta name=\"twitter:title\" content=\"Zero Percentile | Premium Oversized Streetwear, Made in India\"\u003e\n\u003cmeta name=\"twitter:description\" content=\"Heavyweight oversized tees, French terry sweats, and hand-pulled screen prints. Designed in-house in India.\"\u003e\n\u003cmeta name=\"twitter:image\" content=\"https:\/\/zeropercentile.co.in\/cdn\/shop\/files\/zero-percentile-og-image.jpg\"\u003e\n\n\u003c!-- Structured data: Brand \/ Organization --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"ClothingStore\",\n  \"name\": \"Zero Percentile\",\n  \"url\": \"https:\/\/zeropercentile.co.in\/\",\n  \"description\": \"Premium Indian streetwear label producing heavyweight oversized tees, French terry sweats, and screen-printed graphics.\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Zero Percentile\"\n  },\n  \"areaServed\": \"IN\"\n}\n\u003c\/script\u003e\n\n\u003c!-- Structured data: FAQ (GSM guide content, eligible for rich results) --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is GSM in clothing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"GSM stands for Grams per Square Meter, the standard measure of fabric density and weight. Higher GSM means thicker, heavier, more durable fabric, and it is the main factor separating premium streetwear from fast fashion.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What GSM does Zero Percentile use?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Zero Percentile uses 300 to 360 GSM heavyweight fabric across its core collection, which holds structure through wear and wash instead of drooping like lighter fast-fashion fabrics.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is French terry fabric?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"French terry is a knit fabric with a smooth outer face and uncut looped texture on the inside. Unlike brushed fleece, the loops stay intact, giving it structure and breathability while still holding real weight.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why does Zero Percentile use screen printing instead of DTG?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Screen printing bonds ink into the fabric fibers rather than sitting on top as a plastic layer, so it flexes with the garment and resists cracking or fading, which matters more on the heavyweight 300+ GSM fabrics Zero Percentile uses.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003cstyle\u003e\n\/* ============================================\n   ZERO PERCENTILE — Design System\n   Concept: garment tech-pack \/ spec-sheet \/ hang-tag\n   ============================================ *\/\n\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Anton\u0026family=Inter:wght@400;500;600;700\u0026family=Space+Mono:wght@400;700\u0026display=swap');\n\n:root {\n  --bone:        #eae6dd00;\n  --bone-2:      #E1DBCC;\n  --ink:         #16140F;\n  --ink-soft:    #4A473F;\n  --thread:      #A8332B;\n  --thread-dark: #7C2721;\n  --line:        #C9C1AC;\n  --white:       #FBFAF7;\n\n  --f-display: 'Anton', sans-serif;\n  --f-body:    'Inter', sans-serif;\n  --f-mono:    'Space Mono', monospace;\n\n  --gap-xs: 8px;\n  --gap-sm: 16px;\n  --gap-md: 32px;\n  --gap-lg: 64px;\n  --gap-xl: 112px;\n\n  --radius: 2px;\n  --max-w: 1180px;\n}\n\n* { box-sizing: border-box; }\nhtml { scroll-behavior: smooth; }\n\n@media (prefers-reduced-motion: reduce) {\n  html { scroll-behavior: auto; }\n  *, *::before, *::after { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }\n}\n\nbody {\n  margin: 0;\n  background: var(--bone);\n  color: var(--ink);\n  font-family: var(--f-body);\n  font-size: 16px;\n  line-height: 1.55;\n  -webkit-font-smoothing: antialiased;\n  background-image: radial-gradient(circle at 1px 1px, rgba(22,20,15,0.045) 1px, transparent 0);\n  background-size: 22px 22px;\n}\n\na { color: inherit; text-decoration: none; }\nimg { max-width: 100%; display: block; }\n.wrap { max-width: var(--max-w); margin: 0 auto; padding: 0 var(--gap-md); }\n::selection { background: var(--thread); color: var(--white); }\n:focus-visible { outline: 2px solid var(--thread); outline-offset: 3px; }\n\n.eyebrow {\n  font-family: var(--f-mono);\n  font-size: 12px;\n  letter-spacing: 0.14em;\n  text-transform: uppercase;\n  color: var(--thread);\n  display: inline-flex;\n  align-items: center;\n  gap: 8px;\n}\n.eyebrow::before { content: \"\"; width: 14px; height: 1px; background: var(--thread); display: inline-block; }\n\n.stitch {\n  border: none;\n  border-top: 2px dashed var(--line);\n  margin: var(--gap-lg) 0;\n  position: relative;\n}\n.stitch::before, .stitch::after {\n  content: \"\"; position: absolute; top: -4px; width: 8px; height: 8px;\n  border-radius: 50%; border: 2px solid var(--line); background: var(--bone);\n}\n.stitch::before { left: 0; }\n.stitch::after { right: 0; }\n\n.site-nav { position: sticky; top: 0; z-index: 50; background: var(--bone); border-bottom: 2px dashed var(--line); }\n.site-nav .wrap { display: flex; align-items: center; justify-content: space-between; height: 76px; }\n.brand-mark { font-family: var(--f-display); font-size: 22px; letter-spacing: 0.04em; display: inline-flex; align-items: center; gap: 10px; }\n.brand-mark .tag-icon { width: 18px; height: 18px; flex-shrink: 0; }\n.nav-links { display: flex; gap: var(--gap-md); list-style: none; margin: 0; padding: 0; font-family: var(--f-mono); font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; }\n.nav-links a { position: relative; padding: 4px 0; }\n.nav-links a::after { content: \"\"; position: absolute; left: 0; bottom: 0; width: 0%; height: 1px; background: var(--thread); transition: width 0.25s ease; }\n.nav-links a:hover::after, .nav-links a.active::after { width: 100%; }\n.nav-links a.active { color: var(--thread); }\n\n@media (max-width: 720px) { .nav-links { display: none; } }\n\n.hang-tag {\n  border: 2px dashed var(--ink); background: var(--white); border-radius: var(--radius);\n  padding: var(--gap-md); position: relative; font-family: var(--f-mono); font-size: 12px;\n  line-height: 1.7; color: var(--ink-soft); max-width: 260px;\n}\n.hang-tag::before {\n  content: \"\"; position: absolute; top: 14px; left: -9px; width: 16px; height: 16px;\n  border-radius: 50%; border: 2px solid var(--ink); background: var(--bone);\n}\n.hang-tag dt { text-transform: uppercase; letter-spacing: 0.08em; color: var(--ink); font-weight: 700; margin-top: 10px; }\n.hang-tag dt:first-child { margin-top: 0; }\n.hang-tag dd { margin: 0 0 4px 0; }\n\n.hero { padding: var(--gap-xl) 0 var(--gap-lg); display: grid; grid-template-columns: 1.5fr 1fr; gap: var(--gap-lg); align-items: end; }\n.hero h1 { font-family: var(--f-display); font-size: clamp(48px, 8vw, 104px); line-height: 0.94; letter-spacing: -0.01em; text-transform: uppercase; margin: 0 0 var(--gap-sm); }\n.hero .lede { font-size: 19px; color: var(--ink-soft); max-width: 46ch; margin: 0 0 var(--gap-md); }\n\n.btn { display: inline-flex; align-items: center; gap: 10px; font-family: var(--f-mono); font-size: 13px; letter-spacing: 0.08em; text-transform: uppercase; background: var(--ink); color: var(--white); padding: 14px 22px; border-radius: var(--radius); border: 2px solid var(--ink); transition: background 0.2s ease, color 0.2s ease; }\n.btn:hover { background: transparent; color: var(--ink); }\n\n@media (max-width: 860px) { .hero { grid-template-columns: 1fr; } .hang-tag { max-width: 100%; } }\n\n.card-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--gap-md); }\n.spec-card { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: var(--gap-md); transition: transform 0.2s ease, box-shadow 0.2s ease; }\n.spec-card:hover { transform: translateY(-3px); box-shadow: 0 10px 24px rgba(22,20,15,0.08); }\n.spec-card .icon { width: 32px; height: 32px; margin-bottom: var(--gap-sm); color: var(--thread); }\n.spec-card h3 { font-family: var(--f-display); font-size: 20px; text-transform: uppercase; letter-spacing: 0.01em; margin: 0 0 8px; }\n.spec-card p { margin: 0; color: var(--ink-soft); font-size: 14.5px; }\n.spec-card a.card-link { display: inline-block; margin-top: var(--gap-sm); font-family: var(--f-mono); font-size: 12px; text-transform: uppercase; letter-spacing: 0.06em; color: var(--thread); border-bottom: 1px solid var(--thread); }\n\n@media (max-width: 860px) { .card-grid { grid-template-columns: 1fr; } }\n\nsection.block { padding: var(--gap-lg) 0; }\nsection.block.tight { padding: var(--gap-md) 0; }\n\n.two-col { display: grid; grid-template-columns: 0.9fr 1.4fr; gap: var(--gap-xl); }\n@media (max-width: 860px) { .two-col { grid-template-columns: 1fr; gap: var(--gap-md); } }\n\nh2.section-title { font-family: var(--f-display); font-size: clamp(28px, 4vw, 42px); text-transform: uppercase; letter-spacing: -0.005em; margin: 12px 0 var(--gap-sm); }\n.stat-line { font-family: var(--f-mono); font-size: 13px; color: var(--ink-soft); border-top: 1px solid var(--line); padding-top: var(--gap-xs); margin-top: var(--gap-md); }\n\n.statement { text-align: center; padding: var(--gap-xl) 0; }\n.statement p { font-family: var(--f-display); font-size: clamp(28px, 5vw, 52px); text-transform: uppercase; max-width: 16ch; margin: 0 auto; line-height: 1.05; }\n\n.principle { display: grid; grid-template-columns: 64px 1fr; gap: var(--gap-sm); padding: var(--gap-md) 0; border-top: 1px solid var(--line); }\n.principle:last-child { border-bottom: 1px solid var(--line); }\n.principle .num { font-family: var(--f-mono); font-size: 13px; color: var(--thread); padding-top: 4px; }\n.principle h3 { font-family: var(--f-display); font-size: 19px; text-transform: uppercase; margin: 0 0 6px; }\n.principle p { margin: 0; color: var(--ink-soft); }\n\n.gauge { display: flex; border-radius: var(--radius); overflow: hidden; border: 1px solid var(--ink); height: 64px; margin: var(--gap-md) 0; }\n.gauge-seg { flex: 1; display: flex; align-items: center; justify-content: center; font-family: var(--f-mono); font-size: 12px; letter-spacing: 0.03em; color: var(--white); border-right: 1px solid rgba(251,250,247,0.25); position: relative; }\n.gauge-seg:last-child { border-right: none; }\n.gauge-seg[data-tier=\"1\"] { background: #C9C1AC; color: var(--ink); flex-grow: 1; }\n.gauge-seg[data-tier=\"2\"] { background: #8C8570; flex-grow: 1.3; }\n.gauge-seg[data-tier=\"3\"] { background: var(--thread); flex-grow: 1.6; font-weight: 700; }\n.gauge-seg[data-tier=\"4\"] { background: var(--ink); flex-grow: 1.9; }\n.gauge-seg .marker { position: absolute; top: -22px; font-size: 10px; color: var(--ink-soft); }\n\n.tier-detail { border-top: 1px solid var(--line); padding: var(--gap-md) 0; display: grid; grid-template-columns: 40px 1fr; gap: var(--gap-sm); }\n.tier-detail:last-child { border-bottom: 1px solid var(--line); }\n.tier-dot { width: 16px; height: 16px; border-radius: 50%; margin-top: 4px; }\n.tier-dot.t1 { background: #C9C1AC; }\n.tier-dot.t2 { background: #8C8570; }\n.tier-dot.t3 { background: var(--thread); }\n.tier-dot.t4 { background: var(--ink); }\n.tier-detail h4 { font-family: var(--f-mono); text-transform: uppercase; letter-spacing: 0.04em; font-size: 13px; margin: 0 0 6px; }\n.tier-detail p { margin: 0; color: var(--ink-soft); font-size: 14.5px; }\n\n.care-row { display: flex; gap: var(--gap-md); flex-wrap: wrap; align-items: center; }\n.care-symbol { display: flex; flex-direction: column; align-items: center; gap: 6px; font-family: var(--f-mono); font-size: 10px; letter-spacing: 0.04em; text-transform: uppercase; color: var(--ink-soft); }\n.care-symbol svg { width: 28px; height: 28px; color: var(--ink); }\n\n.process-list { counter-reset: step; display: grid; gap: var(--gap-sm); }\n.process-step { counter-increment: step; display: grid; grid-template-columns: 44px 1fr; gap: var(--gap-sm); background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: var(--gap-sm) var(--gap-md); }\n.process-step::before { content: counter(step, decimal-leading-zero); font-family: var(--f-mono); color: var(--thread); font-size: 14px; padding-top: 2px; }\n.process-step h4 { margin: 0 0 4px; font-family: var(--f-display); font-size: 16px; text-transform: uppercase; }\n.process-step p { margin: 0; color: var(--ink-soft); font-size: 14.5px; }\n\n.page-header { padding: var(--gap-lg) 0 var(--gap-md); border-bottom: 2px dashed var(--line); }\n.page-header .eyebrow { margin-bottom: 4px; }\n.page-header h2 { font-family: var(--f-display); font-size: clamp(38px, 6vw, 64px); text-transform: uppercase; margin: 0 0 8px; line-height: 1; }\n.page-header .sub { color: var(--ink-soft); max-width: 60ch; font-size: 17px; }\n\n.site-footer { border-top: 2px dashed var(--line); margin-top: var(--gap-xl); padding: var(--gap-lg) 0 var(--gap-md); }\n.footer-grid { display: grid; grid-template-columns: 1.2fr 1fr 1fr; gap: var(--gap-lg); }\n.footer-grid h5 { font-family: var(--f-mono); font-size: 12px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--thread); margin: 0 0 var(--gap-sm); }\n.footer-grid ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; font-size: 14px; }\n.footer-grid p { color: var(--ink-soft); font-size: 14px; max-width: 40ch; }\n.footer-bottom { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: var(--gap-sm); margin-top: var(--gap-lg); padding-top: var(--gap-md); border-top: 1px solid var(--line); font-family: var(--f-mono); font-size: 11px; letter-spacing: 0.04em; color: var(--ink-soft); text-transform: uppercase; }\n\n@media (max-width: 860px) { .footer-grid { grid-template-columns: 1fr; gap: var(--gap-md); } }\n\n.reveal { opacity: 0; transform: translateY(14px); animation: revealUp 0.6s ease forwards; }\n@keyframes revealUp { to { opacity: 1; transform: translateY(0); } }\n\n.section-anchor { scroll-margin-top: 90px; }\n\u003c\/style\u003e\n\n\n\n\u003cnav class=\"site-nav\"\u003e\n  \u003cdiv class=\"wrap\"\u003e\n    \u003ca href=\"#home\" class=\"brand-mark\"\u003e\n      \u003csvg class=\"tag-icon\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\u003e\u003cpath d=\"M20.59 13.41 12 22l-9-9V4a1 1 0 0 1 1-1h9l7.59 7.59a2 2 0 0 1 0 2.82Z\"\u003e\u003c\/path\u003e\u003ccircle cx=\"7.5\" cy=\"7.5\" r=\"1.2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\n      ZERO PERCENTILE\n    \u003c\/a\u003e\n    \u003cul class=\"nav-links\" id=\"navLinks\"\u003e\n      \u003cli\u003e\u003ca href=\"#home\" data-target=\"home\"\u003eHome\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"#oversized-fit\" data-target=\"oversized-fit\"\u003eOversized Fit\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"#gsm-guide\" data-target=\"gsm-guide\"\u003eGSM Guide\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"#french-terry\" data-target=\"french-terry\"\u003eFrench Terry\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"#screen-printing\" data-target=\"screen-printing\"\u003eScreen Printing\u003c\/a\u003e\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/nav\u003e\n\n\u003cmain\u003e\n\n\u003c!-- ============ HOME ============ --\u003e\n\u003csection id=\"home\" class=\"section-anchor\"\u003e\n  \u003cheader class=\"wrap hero\"\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"eyebrow\"\u003eZero Percentile \/ Est. 2026\u003c\/p\u003e\n      \u003ch1\u003eBuilt Different.\u003cbr\u003eWorn Deliberate.\u003c\/h1\u003e\n      \u003cp class=\"lede\"\u003eNo fast fashion. No filler. Heavy fabrics, clean silhouettes, and details you notice the second time you wear it — not the first.\u003c\/p\u003e\n      \u003ca href=\"#collection\" class=\"btn\"\u003eShop the Collection\n        \u003csvg aria-hidden=\"true\" width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003cpath d=\"M5 12h14M13 6l6 6-6 6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n      \u003c\/a\u003e\n    \u003c\/div\u003e\n    \u003cdl class=\"hang-tag\"\u003e\n      \u003cdt\u003eLabel\u003c\/dt\u003e\n\u003cdd\u003eZero Percentile\u003c\/dd\u003e\n      \u003cdt\u003eFit\u003c\/dt\u003e\n\u003cdd\u003eOversized, engineered\u003c\/dd\u003e\n      \u003cdt\u003eFabric\u003c\/dt\u003e\n\u003cdd\u003e300–360 GSM\u003c\/dd\u003e\n      \u003cdt\u003ePrint\u003c\/dt\u003e\n\u003cdd\u003eHand-pulled screen\u003c\/dd\u003e\n      \u003cdt\u003eOrigin\u003c\/dt\u003e\n\u003cdd\u003eDesigned in-house, India\u003c\/dd\u003e\n    \u003c\/dl\u003e\n  \u003c\/header\u003e\n\n  \u003cdiv class=\"wrap block\" id=\"collection\"\u003e\n    \u003cp class=\"eyebrow\"\u003eThe Fundamentals\u003c\/p\u003e\n    \u003cdiv class=\"card-grid\" style=\"margin-top: var(--gap-sm);\"\u003e\n      \u003carticle class=\"spec-card reveal\"\u003e\n        \u003csvg class=\"icon\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"\u003e\u003cpath d=\"M8 3 4 7l4 4M16 3l4 4-4 4M4 7h16M9 13v8M15 13v8M9 21h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n        \u003ch3\u003eOversized Fit\u003c\/h3\u003e\n        \u003cp\u003eRoom to move, cut to hold its shape. Dropped shoulders and proportioned length — never shapeless.\u003c\/p\u003e\n        \u003ca class=\"card-link\" href=\"#oversized-fit\"\u003eRead the fit guide →\u003c\/a\u003e\n      \u003c\/article\u003e\n      \u003carticle class=\"spec-card reveal\" style=\"animation-delay:0.08s\"\u003e\n        \u003csvg class=\"icon\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"\u003e\u003cpath d=\"M3 12h2l2-7 3 14 3-11 2 4h6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n        \u003ch3\u003eFrench Terry\u003c\/h3\u003e\n        \u003cp\u003eWeight you feel the second you put it on. Structure without stiffness, breathable at every wear.\u003c\/p\u003e\n        \u003ca class=\"card-link\" href=\"#french-terry\"\u003eRead the fabric guide →\u003c\/a\u003e\n      \u003c\/article\u003e\n      \u003carticle class=\"spec-card reveal\" style=\"animation-delay:0.16s\"\u003e\n        \u003csvg class=\"icon\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"\u003e\u003crect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"1\"\u003e\u003c\/rect\u003e\u003cpath d=\"M8 9h8M8 13h5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n        \u003ch3\u003eScreen Printed\u003c\/h3\u003e\n        \u003cp\u003eInk that lasts, not ink that cracks. Bonded into the fiber, layer by layer, color by color.\u003c\/p\u003e\n        \u003ca class=\"card-link\" href=\"#screen-printing\"\u003eRead the print guide →\u003c\/a\u003e\n      \u003c\/article\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"wrap stitch\"\u003e\n\n  \u003cdiv class=\"wrap block two-col\"\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"eyebrow\"\u003eWhy We Build This Way\u003c\/p\u003e\n      \u003ch2 class=\"section-title\"\u003eNo shortcuts in the tech pack.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cp style=\"font-size:18px; color:var(--ink-soft); max-width:62ch;\"\u003eClothing should feel considered. Every Zero Percentile piece is designed in-house, cut for the fit we actually want to wear, and made to hold its shape long after the trend cycle moves on.\u003c\/p\u003e\n      \u003cp style=\"font-size:18px; color:var(--ink-soft); max-width:62ch;\"\u003eThat means heavier fabrics than the category standard, fit blocks that are engineered rather than guessed at, and printing methods chosen for longevity over speed. Nothing ships because it was fast to make — it ships because it was right.\u003c\/p\u003e\n      \u003cp class=\"stat-line\"\u003eGSM 300–360 \/\/ SCREEN PRINT, HAND-PULLED \/\/ FIT BLOCK ENGINEERED IN-HOUSE\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"statement\"\u003e\n    \u003cp\u003eNot for everyone.\u003cbr\u003eThat's the point.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- ============ OVERSIZED FIT ============ --\u003e\n\u003csection id=\"oversized-fit\" class=\"section-anchor\"\u003e\n  \u003cheader class=\"wrap page-header\"\u003e\n    \u003cp class=\"eyebrow\"\u003eFit Guide\u003c\/p\u003e\n    \u003ch2\u003eOversized, Done Right\u003c\/h2\u003e\n    \u003cp class=\"sub\"\u003eOversized isn't just \"bigger.\" A bad oversized fit hangs off the body with no shape. A good one is engineered — dropped shoulders, proportioned sleeve length, a body that skims rather than swallows.\u003c\/p\u003e\n  \u003c\/header\u003e\n\n  \u003cdiv class=\"wrap block\"\u003e\n    \u003cp class=\"eyebrow\"\u003eThree Fit Principles\u003c\/p\u003e\n    \u003cdiv style=\"margin-top: var(--gap-sm);\"\u003e\n      \u003cdiv class=\"principle reveal\"\u003e\n        \u003cspan class=\"num\"\u003e01\u003c\/span\u003e\n        \u003cdiv\u003e\n\u003ch3\u003eDrop Shoulder Seam\u003c\/h3\u003e\n\u003cp\u003eThe shoulder seam sits below your natural shoulder line, giving that relaxed, boxy silhouette without losing structure.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"principle reveal\" style=\"animation-delay:0.06s\"\u003e\n        \u003cspan class=\"num\"\u003e02\u003c\/span\u003e\n        \u003cdiv\u003e\n\u003ch3\u003eProportional Length\u003c\/h3\u003e\n\u003cp\u003eBody length is calculated relative to sleeve drop and width — so the piece reads intentional, not like you grabbed a size up by mistake.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"principle reveal\" style=\"animation-delay:0.12s\"\u003e\n        \u003cspan class=\"num\"\u003e03\u003c\/span\u003e\n        \u003cdiv\u003e\n\u003ch3\u003eTapered Hem Options\u003c\/h3\u003e\n\u003cp\u003eWhere needed, a slight taper at the hem keeps the silhouette from looking shapeless, especially in heavier fabrics.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"wrap stitch\"\u003e\n\n  \u003cdiv class=\"wrap block two-col\"\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"eyebrow\"\u003eFinding Your Size\u003c\/p\u003e\n      \u003ch2 class=\"section-title\"\u003eTwo ways to wear it.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdl class=\"hang-tag\" style=\"max-width: 100%;\"\u003e\n        \u003cdt\u003eTrue Oversized\u003c\/dt\u003e\n\u003cdd\u003eOrder your regular size — our block is already cut generous.\u003c\/dd\u003e\n        \u003cdt\u003eMaximum Drape\u003c\/dt\u003e\n\u003cdd\u003eSize up once, no more.\u003c\/dd\u003e\n      \u003c\/dl\u003e\n      \u003cp style=\"margin-top: var(--gap-md); color: var(--ink-soft); font-size: 16.5px;\"\u003eWe don't recommend sizing up twice. Past a certain point, oversized stops being a style choice and starts being a fit problem.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- ============ GSM GUIDE ============ --\u003e\n\u003csection id=\"gsm-guide\" class=\"section-anchor\"\u003e\n  \u003cheader class=\"wrap page-header\"\u003e\n    \u003cp class=\"eyebrow\"\u003eFabric Guide\u003c\/p\u003e\n    \u003ch2\u003eUnderstanding GSM\u003c\/h2\u003e\n    \u003cp class=\"sub\"\u003eGSM stands for Grams per Square Meter — the standard measure of fabric density and weight. Higher GSM means thicker, heavier, more durable fabric. It's the single biggest factor separating premium streetwear from fast fashion.\u003c\/p\u003e\n  \u003c\/header\u003e\n\n  \u003cdiv class=\"wrap block tight\"\u003e\n    \u003cp class=\"eyebrow\"\u003eThe Weight Scale\u003c\/p\u003e\n    \u003cdiv class=\"gauge\" style=\"margin-top: var(--gap-md);\"\u003e\n      \u003cdiv class=\"gauge-seg\" data-tier=\"1\"\u003e\n\u003cspan class=\"marker\"\u003e180\u003c\/span\u003e180–220\u003c\/div\u003e\n      \u003cdiv class=\"gauge-seg\" data-tier=\"2\"\u003e\n\u003cspan class=\"marker\"\u003e240\u003c\/span\u003e240–280\u003c\/div\u003e\n      \u003cdiv class=\"gauge-seg\" data-tier=\"3\"\u003e\n\u003cspan class=\"marker\"\u003e300\u003c\/span\u003e300–340\u003c\/div\u003e\n      \u003cdiv class=\"gauge-seg\" data-tier=\"4\"\u003e\n\u003cspan class=\"marker\"\u003e380+\u003c\/span\u003e380+\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"wrap block tight\"\u003e\n    \u003cdiv class=\"tier-detail reveal\"\u003e\n      \u003cspan class=\"tier-dot t1\"\u003e\u003c\/span\u003e\n      \u003cdiv\u003e\n\u003ch4\u003e180–220 GSM · Lightweight\u003c\/h4\u003e\n\u003cp\u003eThin, breathable, drapey. Common in budget basics. Prone to see-through fabric and quick wear.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"tier-detail reveal\" style=\"animation-delay:0.05s\"\u003e\n      \u003cspan class=\"tier-dot t2\"\u003e\u003c\/span\u003e\n      \u003cdiv\u003e\n\u003ch4\u003e240–280 GSM · Midweight\u003c\/h4\u003e\n\u003cp\u003eThe fast-fashion standard. Wearable but lacks structure — tends to lose shape after a few washes.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"tier-detail reveal\" style=\"animation-delay:0.1s\"\u003e\n      \u003cspan class=\"tier-dot t3\"\u003e\u003c\/span\u003e\n      \u003cdiv\u003e\n\u003ch4\u003e300–340 GSM · Heavyweight — Where We Live\u003c\/h4\u003e\n\u003cp\u003eSubstantial hand-feel, holds structure through wear and wash, drapes with intention instead of floating. This is the weight range that makes an oversized tee actually look oversized instead of limp.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"tier-detail reveal\" style=\"animation-delay:0.15s\"\u003e\n      \u003cspan class=\"tier-dot t4\"\u003e\u003c\/span\u003e\n      \u003cdiv\u003e\n\u003ch4\u003e380+ GSM · Ultra-heavyweight\u003c\/h4\u003e\n\u003cp\u003eUsed selectively for outerwear and structured pieces. Maximum durability, but limited breathability for everyday wear.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"wrap stitch\"\u003e\n\n  \u003cdiv class=\"wrap block two-col\"\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"eyebrow\"\u003eWhy It Matters\u003c\/p\u003e\n      \u003ch2 class=\"section-title\"\u003eSame photo. Different fabric.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cp style=\"font-size:18px; color:var(--ink-soft); max-width:62ch;\"\u003eA 180 GSM tee and a 320 GSM tee can look identical in a product photo. They will never feel the same on the body. Weight is the difference between clothing that lasts one season and clothing that lasts five.\u003c\/p\u003e\n      \u003cp class=\"stat-line\"\u003eZERO PERCENTILE STANDARD \/\/ 300–360 GSM ACROSS THE CORE COLLECTION\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- ============ FRENCH TERRY ============ --\u003e\n\u003csection id=\"french-terry\" class=\"section-anchor\"\u003e\n  \u003cheader class=\"wrap page-header\"\u003e\n    \u003cp class=\"eyebrow\"\u003eFabric Guide\u003c\/p\u003e\n    \u003ch2\u003eFrench Terry, Explained\u003c\/h2\u003e\n    \u003cp class=\"sub\"\u003eA knit fabric with a smooth face on the outside and uncut looped texture on the inside. Unlike fleece, it isn't brushed — the loops stay intact, giving it a lighter, more breathable structure while still holding real weight.\u003c\/p\u003e\n  \u003c\/header\u003e\n\n  \u003cdiv class=\"wrap block\"\u003e\n    \u003cp class=\"eyebrow\"\u003eWhy We Use It\u003c\/p\u003e\n    \u003cdiv class=\"card-grid\" style=\"margin-top: var(--gap-sm);\"\u003e\n      \u003carticle class=\"spec-card reveal\"\u003e\n        \u003csvg class=\"icon\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"\u003e\u003cpath d=\"M4 12c2-4 6-4 8 0s6 4 8 0M4 18c2-4 6-4 8 0s6 4 8 0\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n        \u003ch3\u003eStructure Without Stiffness\u003c\/h3\u003e\n        \u003cp\u003eHolds its shape better than jersey but moves better than heavyweight fleece.\u003c\/p\u003e\n      \u003c\/article\u003e\n      \u003carticle class=\"spec-card reveal\" style=\"animation-delay:0.08s\"\u003e\n        \u003csvg class=\"icon\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"\u003e\u003cpath d=\"M12 3v4M12 17v4M5 8l3 2M16 14l3 2M5 16l3-2M16 10l3-2\"\u003e\u003c\/path\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"3\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\n        \u003ch3\u003eBreathability\u003c\/h3\u003e\n        \u003cp\u003eThe looped interior allows airflow, wearable across more of the year than brushed fleece.\u003c\/p\u003e\n      \u003c\/article\u003e\n      \u003carticle class=\"spec-card reveal\" style=\"animation-delay:0.16s\"\u003e\n        \u003csvg class=\"icon\" aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\"\u003e\u003crect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"1\"\u003e\u003c\/rect\u003e\u003cpath d=\"M8 9h8M8 13h5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n        \u003ch3\u003eA Cleaner Finish\u003c\/h3\u003e\n        \u003cp\u003eThe smooth exterior face takes prints and embroidery better, with sharper edges.\u003c\/p\u003e\n      \u003c\/article\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"wrap stitch\"\u003e\n\n  \u003cdiv class=\"wrap block two-col\"\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"eyebrow\"\u003eWhere You'll Find It\u003c\/p\u003e\n      \u003ch2 class=\"section-title\"\u003eSweats, joggers, select tees.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cp style=\"font-size:18px; color:var(--ink-soft); max-width:62ch;\"\u003eOur sweatshirts, joggers, and select tees use French terry in the 320–360 GSM range — heavy enough to hold structure, breathable enough to actually wear.\u003c\/p\u003e\n      \u003cdl class=\"hang-tag\" style=\"max-width:100%; margin-top: var(--gap-md);\"\u003e\n        \u003cdt\u003eCare\u003c\/dt\u003e\n\u003cdd\u003eCold wash, inside out.\u003c\/dd\u003e\n        \u003cdt\u003eAvoid\u003c\/dt\u003e\n\u003cdd\u003eHigh heat drying — it breaks down the loop structure and flattens the hand-feel over time.\u003c\/dd\u003e\n      \u003c\/dl\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- ============ SCREEN PRINTING ============ --\u003e\n\u003csection id=\"screen-printing\" class=\"section-anchor\"\u003e\n  \u003cheader class=\"wrap page-header\"\u003e\n    \u003cp class=\"eyebrow\"\u003ePrint Guide\u003c\/p\u003e\n    \u003ch2\u003eHow Our Graphics Are Made\u003c\/h2\u003e\n    \u003cp class=\"sub\"\u003eScreen printing pushes ink directly through a mesh stencil onto fabric, layer by layer, color by color. It's slower and more labor-intensive than digital printing — and it's why our graphics don't crack, fade, or peel after a few washes.\u003c\/p\u003e\n  \u003c\/header\u003e\n\n  \u003cdiv class=\"wrap block\"\u003e\n    \u003cp class=\"eyebrow\"\u003eWhy Screen Print Over DTG or Vinyl\u003c\/p\u003e\n    \u003cdiv class=\"process-list\" style=\"margin-top: var(--gap-sm);\"\u003e\n      \u003cdiv class=\"process-step reveal\"\u003e\n        \u003cdiv\u003e\n\u003ch4\u003eInk Sits Differently\u003c\/h4\u003e\n\u003cp\u003eScreen-printed ink bonds into the fabric fibers rather than sitting as a plastic layer on top — so it flexes with the garment instead of against it.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"process-step reveal\" style=\"animation-delay:0.06s\"\u003e\n        \u003cdiv\u003e\n\u003ch4\u003eBuilt for Heavyweight Fabric\u003c\/h4\u003e\n\u003cp\u003eOur 300+ GSM base fabrics need ink that can penetrate a denser weave. Digital printing struggles here; screen printing doesn't.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"process-step reveal\" style=\"animation-delay:0.12s\"\u003e\n        \u003cdiv\u003e\n\u003ch4\u003eColor That Holds\u003c\/h4\u003e\n\u003cp\u003eEach color is a separate pass with its own stencil — meaning richer, more opaque color that doesn't fade to a washed-out pastel version of itself after wash five.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"wrap stitch\"\u003e\n\n  \u003cdiv class=\"wrap block two-col\"\u003e\n    \u003cdiv\u003e\n      \u003cp class=\"eyebrow\"\u003eWhat This Means For You\u003c\/p\u003e\n      \u003ch2 class=\"section-title\"\u003eBuilt to outlast the garment.\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cp style=\"font-size:18px; color:var(--ink-soft); max-width:62ch;\"\u003eWash cold, inside out, and skip the tumble dry on anything printed. Treated right, our screen prints are designed to outlast the garment itself.\u003c\/p\u003e\n      \u003cdiv class=\"care-row\" style=\"margin-top: var(--gap-md);\"\u003e\n        \u003cspan class=\"care-symbol\"\u003e\n          \u003csvg aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\"\u003e\u003crect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9c2 2 4-2 6 0s4-2 6 0 4-2 6 0\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n          Cold wash\n        \u003c\/span\u003e\n        \u003cspan class=\"care-symbol\"\u003e\n          \u003csvg aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"9\"\u003e\u003c\/circle\u003e\u003cpath d=\"M6 6l12 12\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n          No tumble dry\n        \u003c\/span\u003e\n        \u003cspan class=\"care-symbol\"\u003e\n          \u003csvg aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\"\u003e\u003crect x=\"4\" y=\"4\" width=\"16\" height=\"16\"\u003e\u003c\/rect\u003e\u003cpath d=\"M4 4l16 16\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n          Inside out\n        \u003c\/span\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c\/main\u003e\n\n\u003cfooter class=\"site-footer\"\u003e\n  \u003cdiv class=\"wrap\"\u003e\n    \u003cdiv class=\"footer-grid\"\u003e\n      \u003cdiv\u003e\n        \u003ch5\u003eZero Percentile\u003c\/h5\u003e\n        \u003cp\u003eA streetwear label built on fabric weight, fit, and finish. Designed in-house, before it ever reaches the store.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv\u003e\n        \u003ch5\u003eGuides\u003c\/h5\u003e\n        \u003cul\u003e\n          \u003cli\u003e\u003ca href=\"#oversized-fit\"\u003eOversized Fit\u003c\/a\u003e\u003c\/li\u003e\n          \u003cli\u003e\u003ca href=\"#gsm-guide\"\u003eGSM Guide\u003c\/a\u003e\u003c\/li\u003e\n          \u003cli\u003e\u003ca href=\"#french-terry\"\u003eFrench Terry\u003c\/a\u003e\u003c\/li\u003e\n          \u003cli\u003e\u003ca href=\"#screen-printing\"\u003eScreen Printing\u003c\/a\u003e\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n      \u003cdiv\u003e\n        \u003ch5\u003eCare\u003c\/h5\u003e\n        \u003cdiv class=\"care-row\"\u003e\n          \u003cspan class=\"care-symbol\"\u003e\n            \u003csvg aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\"\u003e\u003crect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9c2 2 4-2 6 0s4-2 6 0 4-2 6 0\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n            Cold wash\n          \u003c\/span\u003e\n          \u003cspan class=\"care-symbol\"\u003e\n            \u003csvg aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"9\"\u003e\u003c\/circle\u003e\u003cpath d=\"M6 6l12 12\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n            No tumble dry\n          \u003c\/span\u003e\n          \u003cspan class=\"care-symbol\"\u003e\n            \u003csvg aria-hidden=\"true\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\"\u003e\u003crect x=\"4\" y=\"4\" width=\"16\" height=\"16\"\u003e\u003c\/rect\u003e\u003cpath d=\"M4 4l16 16\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n            Inside out\n          \u003c\/span\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"footer-bottom\"\u003e\n      \u003cspan\u003e© 2026 Zero Percentile. All rights reserved.\u003c\/span\u003e\n      \u003cspan\u003eDesigned in-house \/ Printed to last\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/footer\u003e\n\n\u003cscript\u003e\n  \/\/ Highlight active nav link based on which section is in view\n  const sections = document.querySelectorAll('.section-anchor');\n  const navLinks = document.querySelectorAll('#navLinks a');\n\n  const observer = new IntersectionObserver((entries) =\u003e {\n    entries.forEach(entry =\u003e {\n      if (entry.isIntersecting) {\n        const id = entry.target.getAttribute('id');\n        navLinks.forEach(link =\u003e {\n          link.classList.toggle('active', link.dataset.target === id);\n        });\n      }\n    });\n  }, { rootMargin: '-40% 0px -55% 0px' });\n\n  sections.forEach(sec =\u003e observer.observe(sec));\n\u003c\/script\u003e\n\n\n\u003c\/body\u003e","products":[],"url":"https:\/\/zeropercentile.co.in\/collections\/content.oembed","provider":"ZERO PERCENTILE","version":"1.0","type":"link"}